FANTASY UFC
ROLE: Art Director + Designer
PARTNERS: Din Terpuni (AD, Designer, Animator), Audrey Siaw-Asamoah (CW), Kofi Roberts (CW), Erick Hernandez (Designer)
INSIGHT: Digital connectedness & fan community building is at an all time high. After almost a year of quarantine, UFC fans need a way to release all their pent up energy.
IDEA: UFC Fight Pass puts fantasy sports on the cards, allowing fans to stay connected, affect real cards, and gain exclusive content.
DRAFT AND STATS: Draft your fighters and check your personal stats/rankings. At the end of the year, one Fantasy UFC participant will receive the ultimate UFC Fantasy title, a UFC belt, and ultimate bragging rights.
PULL THE FAN CARD: Every 2 weeks, UFC will release a list of 10 fighters. The two fighters with the most votes will fight each other at a pre-determined date.
CHAT & EARLY FIGHT REVEAL: Connect with other subscribers via our chat option. Find out fight info before the rest of the world.
