WELCOME TO HELL

ROLE: Art Director + Designer
PARTNERS: Mere Staunch (CW), Ken Bates (CW + Video/Sound Editor), Jack Hall (Voice Actor)

INSIGHT: Our audience craves the rush from danger when they’re out looking for adventure.
IDEA: Helly Hansen builds gear for people to survive the world’s most hellish terrains.

ICE BOX: We know you’re going to put our gear through hell, so we created an icebox for you to get a taste of what it is really like. The brutal five-minute experience will leave you questioning just how tough you really are. But you won’t be wondering the same about us.